The 2 PM Problem: Why Neuroscience Should Be Dictating Your Executive Calendar
The most expensive decisions your leadership team makes may not be the ones that end up in earnings reports — they may be the ones made quietly, in the final hours of a packed Tuesday afternoon, when cognitive reserves are depleted and mental shortcuts replace rigorous analysis. Neuroscience has given executives a precise and actionable understanding of how decision quality degrades across the workday, and the C-suite leaders who ignore that evidence are leaving significant value on the table.